You SEO and AI Visibility Partner
Rank on Google.
Get Named in AI Answers.
People still search on Google every day. They’re also asking ChatGPT, Gemini and Perplexity who to call, who to trust and who to shortlist.
Webmasters Group is a Melbourne -based SEO agency with 12 years’ experience. We help Melbourne businesses build one strong foundation that works in both places: Google rankings and AI-generated answers.
Webmasters Group is a Melbourne -based SEO agency with 12 years’ experience. We help Melbourne businesses build one strong foundation that works in both places: Google rankings and AI-generated answers.
Request your free AI visibility check
Tell us a little about your business and we’ll arrange your check.
12 years
building organic visibility
Derrimut, Melbourne
a local team you can meet
No lock-in contracts
results keep you, not terms
Free 15-minute check
no obligation
Google isn’t the only place customers look anymore
A homeowner in Footscray might ask which electrician to call. A business owner in Richmond might ask who handles accounting for small businesses. Is your business showing up in all of them?
On Google
Customers search for what they need and choose from rankings, Google Maps and local results.
In AI tools
Customers ask a question and get a direct answer, with businesses named, cited and recommended along the way.
How AI Tools Decide Which Businesses to Mention
Nobody outside the AI companies knows the full picture, and anyone who promises a guaranteed mention is guessing. What we do know is that AI answers are built from sources they can find, read and trust. That’s why we work on four foundations:
A website AI and search engines can read
Fast, crawlable and clearly structured, with schema markup that spells out who you are, what you do and where.
Content that answers real questions
Service pages and FAQs that give a direct answer first, then the detail. This is the format both featured snippets and AI answers tend to favour. We start with prompt and intent research: the longer, conversational questions people actually ask AI tools, not just short keywords. Then we connect related pages into topic clusters, so it’s clear your business is an authority on a subject, not just a single page.
Authority and trust
Genuine reviews, reputable mentions and quality backlinks. In our experience, AI tools tend to name businesses that others already talk about.
Consistent local signals
An accurate, active Google Business Profile and identical business details across directories and the web.
One connected strategy.
Multiple search experiences.
SEO
Search Engine Optimisation
Helps search engines understand your website, lifts organic rankings and connects your services with relevant searches.
AEO
Answer Engine Optimisation
Structures useful information so it’s clear and suited to answer-led results, including featured answers and AI Overviews where eligible.
GEO
Generative Engine Optimisation
Strengthens the content, context and credibility that may help generative AI tools understand, reference or mention your business.
One integrated approach. No disconnected add-ons.
There’s no separate “AI package”. Every service improves your Google rankings and your visibility in AI answers.
SEO strategy
Technical fixes, on-page work, content and authority, planned around your customers’ questions.
Technical SEO & schema
Clean architecture, speed and structured data so search engines and AI can read your site.
Content & topical authority
Expert content that builds rankings and gives AI reliable material to reference.
Local SEO
Map pack, near-me searches and local AI recommendations.
SEO strategy
Technical fixes, on-page work, content and authority, planned around your customers’ questions.
Technical SEO & schema
Clean architecture, speed and structured data so search engines and AI can read your site.
Content & topical authority
Expert content that builds rankings and gives AI reliable material to reference.
Local SEO
Map pack, near-me searches and local AI recommendations.
4,280
Visibility in Google’s AI features
AI feature impressions in 6 months
CoLiving Homes, a Melbourne property investment site. After we optimised headings and added FAQ content built around investor questions, its appearances in Google’s generative AI features rose from about 20-30 a day in late May to regularly 30-50 by September.
Source: Google Search Console, Generative AI features report (beta), Web search type, 18 May to 25 September 2026. Covers Google’s AI features only, not ChatGPT, Gemini or Perplexity.
Your Free AI
Visibility Check
See where you stand before you commit to anything.
We test how your business appears when real customers ask AI tools and search Google. You get a clear picture of what’s working, what isn’t and what to fix first.
What you’ll get:
AI visibility test
We run 18+ customer-style prompts across ChatGPT, Gemini, Perplexity and Google AI Overviews to see whether your business is mentioned.
Competitor comparison
How you compare with selected local competitors under the same test conditions.
Priority fixes
Practical recommendations across technical SEO, content, local signals and reviews.
Plain-English summary
No jargon and no obligation to continue.
What Happens Next
If you decide to work with us, here’s what the first 12 weeks look like
Weeks 1–2
Diagnose
We build on your free check with a deeper review of your search presence, competitors and the most valuable opportunities.
Weeks 3–8
Fix the foundations
Technical improvements, stronger service pages, refined local signals and content that’s easier for people and AI to understand.
Weeks 9–12
Build visibility and measure
Priority content goes live, authority signals grow and we compare results against your starting position.
Then we keep improving month by month, with reporting you can follow.
Why Webmasters Group
Local expertise, proven foundations and a modern search strategy.
Local team
Based in Derrimut. Reach us by phone, online or in person.
12 years of SEO experience
We’ve built organic visibility through many Google changes, and we’re applying the same discipline to AI search.
SEO at the core
AI visibility built on technical SEO, relevant content and credible signals.
Transparent reporting
Agreed measures, reviewed over time.
No guarantees we can't keep
No promised rankings and no promised AI recommendations, just a clear approach and honest measurement.
No lock-in contracts
We’d rather keep you because the results are there.
How We Work Out the Right Scope
No two businesses need the same amount of work. What’s right for you depends on your industry, how competitive your market is, where your website and local presence are today, and what you want to achieve.
That’s why we start with the free check. It shows us where you stand, and we use it to recommend the right starting point and talk you through exactly what’s involved before you commit to anything. No lock-in contracts.
That’s why we start with the free check. It shows us where you stand, and we use it to recommend the right starting point and talk you through exactly what’s involved before you commit to anything. No lock-in contracts.
Some of Our Clients
Frequently asked questions
Is SEO still worth it now that people use AI?
Yes. AI tools draw on content from across the web, including sites that search engines index, so strong SEO is a core part of being found in both places. Customers also still search on Google every day.
What's the difference between SEO, AEO and GEO?
SEO helps you rank in search results. AEO (Answer Engine Optimisation) structures content so it can be used as a direct answer, such as in featured snippets and AI Overviews. GEO (Generative Engine Optimisation) builds the content, authority and consistency that help tools like ChatGPT and Gemini understand and mention your business. We deliver all three as part of one service.
How do I get my business showing up in ChatGPT and Google AI Overviews?
Publish clear, expert content that answers real customer questions, keep your site technically sound, use structured data, keep your business details consistent online, and build genuine reviews and reputable mentions. No one can guarantee a mention, but these steps improve your chances.
Can you guarantee a number-one ranking or an AI recommendation?
No, and be wary of anyone who says they can. Rankings and AI answers aren’t something an agency can control. What we can do is improve your chances and show you how progress is measured.
How do you measure AI search results?
We track brand mentions and citations for the questions that matter, alongside organic traffic, AI referral traffic, branded searches, enquiries and conversions. AI reporting is still maturing, so we’ll be upfront about which numbers are solid and which are a rough guide.
What's included in the free AI Visibility Check?
We test 18+ customer-style prompts across ChatGPT, Gemini, Perplexity and Google AI Overviews, compare you with selected local competitors, review your site’s technical and content health, and give you a short list of priority fixes.
How long until I see results?
Often within three to six months, though competitive industries can take longer. Technical and content fixes tend to show first, and authority builds over time.
How do you decide what my business needs?
We look at your industry, competition, current website and local presence, and your goals. Your free check gives us the starting picture, and we’ll explain exactly what’s involved before you decide anything.
Is this worth it for a small or one-person business?
Often, yes. Local SEO, a well-managed Google Business Profile and genuine reviews help smaller businesses appear in both Google and AI answers for “near me” style questions.
Do I need a new website?
Not always. Many existing sites just need better content structure, structured data and a few technical fixes. We’ll tell you plainly after your check whether a rebuild would help.
Do I have to sign a lock-in contract?
No. We don’t do lock-ins.